http://miriellografico.com/mg/work work Mon, 07 Jan 2008 01:17:43 +0000 http://backend.userland.com/rss092 en Kids are not always easy to please. When you have to appeal to their parents too, things get even more difficult. Disney asked Miriello Grafico to conceptualize a brand for a new educational series of "early learning" products. In addition to an identity that played upon Mickey's unmistakable silhouette as ... http://miriellografico.com/mg/work/2007/12/19/disney/ It’s well known that phones sell customers, but service keeps customers. As Sprint looked to increase its brick-and-mortar footprint across North America, Miriello Grafico was asked to explore what a next generation retail experience would look like. Using consumer research from the field and the interior space plan of the ... http://miriellografico.com/mg/work/2007/12/19/sprint/ The game of golf today is a far cry from Mark Twain’s good walk spoiled. Instead, for many, it’s an intense, 18-hole epic workout. So adidas Golf developed leading-edge apparel designed specifically for the power golfer: compression technology for improved support, explosive muscle strength, and maximum moisture wicking. Miriello Grafico ... http://miriellografico.com/mg/work/2007/11/13/adidas/ When TaylorMade Golf extended their driver product line with Burner — a high-performance sibling to its number-one RX7 club — they sought to capture the momentum from the driver launch and extend it into premium golf ball offerings. Miriello Grafico integrated a Good/Better/Best strategy for the packaging designs through application ... http://miriellografico.com/mg/work/2007/11/13/taylormade/ Have you ever had trouble expressing yourself? eBags felt they weren't putting their best foot forward, and looked to Miriello Grafico to identify and communicate key values and attributes of the eBags brand to both internal and external audiences. The goal: for eBags to be the world's most recommended retailer ... http://miriellografico.com/mg/work/2007/11/06/ebags/ Competition in the hard drive storage industry often means better pricing for consumers. Yet for home and small business, having reliable and simple data storage means more than merely shopping for the lowest price – which made Iomega’s innovative and portable Zip® drive an initial product of choice. Even so, ... http://miriellografico.com/mg/work/2007/11/06/iomega/ In an industry where low prices and low margins are ubiquitous, it’s difficult to differentiate yourself, even when you have a superior product. Modern Postcard provides a sophisticated process and even more polished print deliverables that well exceed their competitors’ capability. Miriello Grafico’s challenge? Tell that story. MG developed a ... http://miriellografico.com/mg/work/2007/11/06/modernpostcard/ How do you translate scientific research into terms that everyone understands? For starters, you speak from the heart. And then you hit the road with your research, taking it into the real world – where we live, where we want to see things make a change for the better. Miriello ... http://miriellografico.com/mg/work/2007/11/06/sri/ Lone Cypress Importers is a small wine importer company that purveys fine wines and wine merchandise. Miriello Grafico created a simple, hand-crafted identity that reflected the nature of wine itself with a European feel. With airs of sophistication, good taste, and personal service, MG used muted, earthy colors to create ... http://miriellografico.com/mg/work/2007/11/06/lonecypress/ When a husband-and-wife team bought what was arguably California’s oldest winery, their mission was to blend Old California influences of haciendas and ranchos with their modern, family-owned recipes. The wine lovers at Miriello Grafico jumped at the chance to express this unique combination, and designed labels that reflected a Mission-inspired ... http://miriellografico.com/mg/work/2007/11/06/sanpasqual/