Miriello Grafico - Work

Big ideas for a small world.

admin — Wed, 19 Dec 2007 22:17:32 +0000

Kids are not always easy to please. When you have to appeal to their parents too, things get even more difficult. Disney asked Miriello Grafico to conceptualize a brand for a new educational series of “early learning” products. In addition to an identity that played upon Mickey’s unmistakable silhouette as the Sorcerer’s Apprentice, Miriello Grafico developed a system of book and DVD covers that appeal not only to kids in the bookstore, but also to parents that want the best for their kids.

Stepping into the future of retail.

admin — Wed, 19 Dec 2007 22:16:23 +0000

It’s well known that phones sell customers, but service keeps customers. As Sprint looked to increase its brick-and-mortar footprint across North America, Miriello Grafico was asked to explore what a next generation retail experience would look like. Using consumer research from the field and the interior space plan of the architect, a system of new graphic elements was proposed. Elements that could be easily produced, installed and frequently changed. After all, nothing stays the same anymore, particularly in the mobile communications world.

High-performance outerwear meets high-performance shelf presence.

admin — Tue, 13 Nov 2007 23:44:49 +0000

The game of golf today is a far cry from Mark Twain’s good walk spoiled. Instead, for many, it’s an intense, 18-hole epic workout. So adidas Golf developed leading-edge apparel designed specifically for the power golfer: compression technology for improved support, explosive muscle strength, and maximum moisture wicking. Miriello Grafico stepped in to create an extensible packaging system that would have equal moxie at the point of purchase. MG’s solutions were designed for a global audience of athlete golfers, helping introduce a new product category to the world.

Packaging that speaks in the right visual language.

admin — Tue, 13 Nov 2007 23:43:37 +0000

When TaylorMade Golf extended their driver product line with Burner — a high-performance sibling to its number-one RX7 club — they sought to capture the momentum from the driver launch and extend it into premium golf ball offerings. Miriello Grafico integrated a Good/Better/Best strategy for the packaging designs through application of technology-inspired graphics enhanced by cutting-edge printing techniques. In the end, Burner, Burner EX, and XR provided golfers the finishing touch to their competitive game.

Translating an online retailer’s passion.

admin — Wed, 07 Nov 2007 00:02:19 +0000

The Challenge

Define eBags corporate culture and provide them with guidelines on how to express themselves effectively at all touchpoints.

Brand Expression

More than just an online provider of luggage, bags, backpacks, and purses, eBags specializes in bags while offering a wide selection -- a claim most competitors couldn't make. Documenting months of company research and competitive analysis by strategic partner Denise Lee Yohn, Miriello Grafico developed a corporate standards guide that became equal parts company passion, competitive strengths/opportunities and brand guidelines. By sharing with eBags employees a common understanding of their brand, and its potential, they are now a stronger team with a clear, cohesive voice.

The Results

A revitalized and unified approach towards the consumer that starts with internal culture and translates over to external communication.

Streamlining corporate budgets by thinking outside the box.

admin — Tue, 06 Nov 2007 23:59:16 +0000

The Challenge

Turn savvy store shoppers into Iomega customers via streamlined retail packaging that stands out amongst competitors and is easily distinguishable from up to five feet away.

Brand Expression

Building on Iomega’s bright red identity, MG created a system of packaging suitable for any size, shape and region. A thousand-plus product SKUs and twelve languages later, Iomega still entrusts MG to shape their brand with worldwide guidelines designed to save dollars and enable internal communication that stays true to the company’s storage roots.

The Results

Reduced worldwide packaging proliferation by 30%, resulting in a cost savings of nearly one third.

When competing with cut-rate printers is more ‘marathon’ than ’sprint.’

admin — Tue, 06 Nov 2007 23:49:16 +0000

In an industry where low prices and low margins are ubiquitous, it’s difficult to differentiate yourself, even when you have a superior product. Modern Postcard provides a sophisticated process and even more polished print deliverables that well exceed their competitors’ capability. Miriello Grafico’s challenge? Tell that story. MG developed a bold, simple new identity for Modern Postcard, and a set of guidelines that turned Modern Postcard employees into brand torchbearers. With a new set of tools, Modern Postcard’s look fell right in line with its premium message.

Take the scientist out of the lab and things get a lot more personal.

admin — Tue, 06 Nov 2007 23:48:09 +0000

How do you translate scientific research into terms that everyone understands? For starters, you speak from the heart. And then you hit the road with your research, taking it into the real world – where we live, where we want to see things make a change for the better. Miriello Grafico combined richly-illustrated covers with humanizing photography, and made Endeavor Scripps’ link to the outside. In the end, MG helped the organization get a fresh look and, in turn, some fresh funds.

Taking the vintner’s road to growth: down to earth.

admin — Tue, 06 Nov 2007 23:47:05 +0000

Lone Cypress Importers is a small wine importer company that purveys fine wines and wine merchandise. Miriello Grafico created a simple, hand-crafted identity that reflected the nature of wine itself with a European feel. With airs of sophistication, good taste, and personal service, MG used muted, earthy colors to create a complete stationery system. In the end, and maybe after a glass of good Chablis, everyone found a little comfort in this back-to-the-basics brand.

Evoking the past, present and future of San Diego.

admin — Tue, 06 Nov 2007 23:46:18 +0000

When a husband-and-wife team bought what was arguably California’s oldest winery, their mission was to blend Old California influences of haciendas and ranchos with their modern, family-owned recipes. The wine lovers at Miriello Grafico jumped at the chance to express this unique combination, and designed labels that reflected a Mission-inspired heritage highlighted by a warm sophistication. Varietals were named after area landmarks like Cabrillo, La Jolla, and Coronado, instilling a sense of the past through vibrant local communities.