tags: Print

Kids are not always easy to please. When you have to appeal to their parents too, things get even more difficult. Disney asked Miriello Grafico to conceptualize a brand for a new educational series of “early learning” products. In addition to an identity that played upon Mickey’s unmistakable silhouette as the Sorcerer’s Apprentice, Miriello Grafico developed a system of book and DVD covers that appeal not only to kids in the bookstore, but also to parents that want the best for their kids.