Work
TaylorMade Golf
Packaging that speaks in the right visual language.
tags: Packaging
When TaylorMade Golf extended their driver product line with Burner — a high-performance sibling to its number-one RX7 club — they sought to capture the momentum from the driver launch and extend it into premium golf ball offerings. Miriello Grafico integrated a Good/Better/Best strategy for the packaging designs through application of technology-inspired graphics enhanced by cutting-edge printing techniques. In the end, Burner, Burner EX, and XR provided golfers the finishing touch to their competitive game.
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