tags: Packaging

The game of golf today is a far cry from Mark Twain’s good walk spoiled. Instead, for many, it’s an intense, 18-hole epic workout. So adidas Golf developed leading-edge apparel designed specifically for the power golfer: compression technology for improved support, explosive muscle strength, and maximum moisture wicking. Miriello Grafico stepped in to create an extensible packaging system that would have equal moxie at the point of purchase. MG’s solutions were designed for a global audience of athlete golfers, helping introduce a new product category to the world.