Work
Project Safe Neighborhoods
Know that you’d better think twice before handling a deadly weapon.
tags: Print
An average of 50 children are killed by gunfire in the United States every week. That’s why Miriello Grafico teamed up with Project Safe Neighborhoods to focus attention on reducing gun violence. MG along with photographer Jeffrey Brown conceived and shot documentary-styled imagery for an outdoor ad campaign, capturing the raw emotion associated with gun violence. The campaign is anchored around the word KNOW, with hard-hitting headlines intended to persuade viewers that one bullet can change the lives of many.
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