tags: Identity

In an industry where low prices and low margins are ubiquitous, it’s difficult to differentiate yourself, even when you have a superior product. Modern Postcard provides a sophisticated process and even more polished print deliverables that well exceed their competitors’ capability. Miriello Grafico’s challenge? Tell that story. MG developed a bold, simple new identity for Modern Postcard, and a set of guidelines that turned Modern Postcard employees into brand torchbearers. With a new set of tools, Modern Postcard’s look fell right in line with its premium message.