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Work
Iomega
Streamlining corporate budgets by thinking outside the box.
tags: Packaging, Branding, Case Studies
Competition in the hard drive storage industry often means better pricing for consumers. Yet for home and small business, having reliable and simple data storage means more than merely shopping for the lowest price – which made Iomega’s innovative and portable Zip® drive an initial product of choice. Even so, Iomega had to later paddle hard to keep up with competitive product offerings. So they turned to MG for packaging solutions that saved dollars, captured consumer attention and drove home their message of reliability, ease-of-use and innovation.
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“Miriello Grafico is more of an extension of our own team than they are a vendor. We always look forward to partnering with them on our latest endeavors.”
— Sanya DeVore
Director of Marketing, Iomega Corporation
The Challenge
Turn savvy store shoppers into Iomega customers via streamlined retail packaging that stands out amongst competitors and is easily distinguishable from up to five feet away.
Brand Expression
Building on Iomega’s bright red identity, MG created a system of packaging suitable for any size, shape and region. A thousand-plus product SKUs and twelve languages later, Iomega still entrusts MG to shape their brand with worldwide guidelines designed to save dollars and enable internal communication that stays true to the company’s storage roots.
The Results
Reduced worldwide packaging proliferation by 30%, resulting in a cost savings of nearly one third.