tags: Identity

Their old name, Medical Devices Group, wasn’t exactly an inspiring choice for a pioneer in the science of infection control. So the company asked Miriello Grafico to contemporize and elevate their brand within a highly competitive space. MG blended a sophisticated look and feel with historical inspiration from an 11th century B.C. wound healer known as Iapyx. A complete identity system, new corporate materials and streamlined packaging design has now made the company’s old identity ancient history.