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Work
eBags
Translating an online retailer’s passion.
tags: Branding, Case Studies
Have you ever had trouble expressing yourself? eBags felt they weren’t putting their best foot forward, and looked to Miriello Grafico to identify and communicate key values and attributes of the eBags brand to both internal and external audiences. The goal: for eBags to be the world’s most recommended retailer of bags. The solution: give customers a compelling reason to care.
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“Miriello Grafico’s solutions provide a mirror image of how we feel about ourselves, and what we want to project to the public at large.”
— Peter Cobb
Co-founder, Senior Vice President
eBags
The Challenge
Define eBags corporate culture and provide them with guidelines on how to express themselves effectively at all touchpoints.
Brand Expression
More than just an online provider of luggage, bags, backpacks, and purses, eBags specializes in bags while offering a wide selection — a claim most competitors couldn’t make. Documenting months of company research and competitive analysis by strategic partner Denise Lee Yohn, Miriello Grafico developed a corporate standards guide that became equal parts company passion, competitive strengths/opportunities and brand guidelines. By sharing with eBags employees a common understanding of their brand, and its potential, they are now a stronger team with a clear, cohesive voice.
The Results
A revitalized and unified approach towards the consumer that starts with internal culture and translates over to external communication.