tags: Interactive, Branding

How do consumers know which digital products are compatible with products they already own? Which ones will be compatible with tomorrow’s technology? And more importantly, why should they care? DLNA needed to somehow show consumers the tangible benefits of a compatible digital living experience. Miriello Grafico expressed the complex DLNA concept in simple ways consumer and retailers could understand. With a fresh website and brand standards, DLNA was ready to speak on behalf of their alliance members: 250 of the world’s top technology companies.