tags: Environments, Identity

As a neighborhood gourmet market, Boney’s Bayside Market may not be the place to go for a mega-pack of discounted toiletries. But if you’re looking for natural and specialty foods, hand-picked produce, or just a good sandwich, Bayside Market is the place to go. Inspired by Boney’s community-oriented approach, Miriello Grafico developed an interior and exterior signage system anchored by a quirky, friendly identity. Casual type, food icons with a hand-drawn feel, and unique monikers for each department of the store showcased the inviting atmosphere of this family-operated business.