tags: Interactive, Identity

Designed by renowned local architect Allard Jansen, Hamilton Row is a multi-unit, urban infill, home project in the San Diego community of North Park. Miriello Grafico created an identity for Hamilton Row that eschewed a feeling of overt luxury in favor of a laid-back, European simplicity. MG also created hamiltonrow.com, a Flash-based website designed to be the primary way of addressing initial inquiries and pre-qualifying customers. Something struck a chord with homebuyers: despite a sluggish housing market, the entire complex sold out according to schedule.