tags: Print

Who says bigger is better? When global competitors squeezed this boutique company, they fought back by going way back. With best-in-class products and a devoted — but niche — following, Eagle Creek asked Miriello Grafico to leave their quirky “pack-guys” heritage intact, but increase product interest and awareness. MG helped bring the world’s first convertible travel backpack back to life by simply telling a true story: the same one that turned customers into fans, just like the first time around.