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Work
Mondo Mint
Launching a product using alternative media.
tags: Packaging, Interactive, Environments, Identity, Case Studies
What’s life without music? Computers, MP3 players, gaming devices, satellite radio … the list goes on as to how we like to get our audio fix. With a new product to launch offering ultimate usage versatility, exceptional performance and iPod compatibility, Mondo Systems came to Miriello Grafico seeking a roll-out plan and marketing support as fresh as their new technology.
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“The strategic direction and design work created by MG has been influential in helping us secure key partnerships and gain nationwide exposure, which is vital to the Mint’s sales success.”
— Ron Gillies, VP of Sales and Marketing
Mondo Systems, Inc.
The Challenge
Launch an unknown, premium audio system by using an unconventional outreach strategy and attention-grabbing design.
Brand Expression
Launching the Mondo Mint meant developing an alternative media strategy that focused heavily on public relations and viral marketing. Market research, key messaging points, product branding, custom photography, website design and retail packaging/collateral support was developed to connect with potential distributors and consumers alike.
The Results
70+ media placements and 10 major distributors within first 4 months of launch.