We excel at moving brands to a higher ground. Our approach is strategically sound and results-driven. We are not intimidated by blank pages and open spaces. We like to follow instinct and act on informed intuition. Our team has an affinity for good design and uses it as a means to develop brands — from ideation to expression.

Adidas, Miriello Grafico, Miriellografico

Barratt American, Miriello Grafico, Miriellografico

Barratt American, Miriello Grafico, Miriellografico

Creative Spa, Miriello Grafico, Miriellografico

Digital Living Network Association, Miriello Grafico, Miriellografico

eBAGS, Miriello Grafico, Miriellografico

Geological Institute of America, GIA, Miriello Grafico, Miriellografico

Hewlett-Packard, Miriello Grafico, Miriellografico

Iomega, Miriello Grafico, Miriellografico

TaylorMade-adidas, Golf, Miriello Grafico, Miriellografico

TaylorMade-adidas, Golf, Miriello Grafico, Miriellografico

TaylorMade-adidas, Golf, Miriello Grafico, Miriellografico

Mondo USA, Miriello Grafico, Miriellografico

Nancy Lopez Golf, Miriello Grafico, Miriellografico

Road Runner Sports, Miriello Grafico, Miriellografico

<Road Runner Sports, Miriello Grafico, Miriellografico/p>

Road Runner Sports, Miriello Grafico, Miriellografico

San Diego Metropolitan Transit System, Metropolitan Transit System, Miriello Grafico, Miriellografico

San Diego Symphony, Miriello Grafico, Miriellografico

Scripps Research Institute, Miriello Grafico, Miriellografico

Work

Road Runner Sports
Taking strides to re-establish a leadership brand.

tags: Identity, Branding, Case Studies

You can go anywhere to buy athletic gear, why go to Road Runner Sports? Because Road Runner Sports knows runners. They understand the importance of getting the right fit when it comes to running shoes and apparel. Often overshadowed by the high-profile brands they sell, Road Runner Sports required a clear path on how to stand out and communicate their expert position to their customers. That’s where Miriello Grafico stepped in.

View Project Results ::

Looks like you need to update Flash Player.
We could be wrong, though. We recommend that you have the latest version of Flash to greatly improve your experience here. Download Flash Player.

“Being a true running partner means sharing our powerhouse of knowledge. MG played a critical role in getting this message across to our consumers.”

— Danae Brooker,
Director of Marketing, Road Runner Sports

The Challenge

Change the perception that Road Runner Sports is just a distributor of mega-brands and reposition them as experts in their field.

Brand Expression

MG helped define and translate Road Runner Sports’ position of expertise into a well-defined brand pathway with a new identity and brand standards, performance-focused imagery, educational running messaging, private label branding and enhanced product presentation throughout their sales catalogs.

The Results

A 17% overall sales increase for catalog sales, despite 61% decrease in total circulation. Web traffic also increased, directly attributable to the changes made to the catalog.