/p>
Work
GIA
Putting a brand’s authority on display.
tags: Print, Case Studies
The famous 4C’s in diamond value – Carat, Cut, Clarity and Color – have been a hot topic of discussion amongst many brides and grooms to-be. So when the creators of the 4C’s, The Gemological Institute of America (GIA), had a communication dilemma of their own, Miriello Grafico was there for guidance.
We could be wrong, though. We recommend that you have the latest version of Flash to greatly improve your experience here. Download Flash Player.
“Miriello Grafico consistently delivers a top-quality product that communicates to our customers and supports our brand. That's why our relationship has spanned eight years.”
— Sabrina Brookfield
Gemological Institute of America
The Challenge
Bring The Gemological Institute of America’s leadership role to the forefront, along with enhancing the stature of having a career in gemology.
Brand Expression
As the world’s largest and most respected institute of gemological research and learning, the inherent prestige and glamour of GIA wasn’t resonating with industry colleagues and potential students alike. Miriello Grafico developed a brand platform that began with repositioning GIA as the rightful authoritative experts within their field. High level messaging and fashion-focused design, balanced with actual student life, was incorporated into tradeshow displays, student catalogues, Distance Education magazines and advertising campaigns.
The Results
A substantial enrollment increase over the prior year for their Winter Distance Education program, attributed to the quarterly magazine. Plus, overall awareness of GIA’s leadership role and student offerings has increased.