March 7, 2010
GO FASTER- The Graphic Design of Race Cars
My car buddy-friend Andrew Duncan, just sent me this site about a just released new cool book called Go Faster Race | Race Car Graphic Design on auto racing graphics authored by Sven Voelker. And their video is cool too. (click on the main photo for that) Racing car graphics from the 60’s and 70’s are one reason I became intrigued by graphic design as a kid growing up in Colorado. – RM
Sven says about his new book: “Most people don’t know that racing cars from the likes of Porsche and Ferrari were given their looks not by marketing strategists or designers, but by chance. Go Faster (available here on Amazon) is a collection of over one hundred examples of race car design that documents the carefree anarchy in which they were created. In the book, each colorful racing car is featured next to a blank, white model. Thanks to this juxtaposition, Go Faster shows its readers exactly how graphics modulate the look of the vehicle. The neutral models also give readers ample opportunity to imagine their own possibilities for graphic design in motor sports. ”
