SUBLIMINAL, is a LA gallery space the origins of which came from Shepard Fairey and Blaze Blouin as an artist collective in 1995. The group played an integral part in introducing skateboarding culture and design to the art world, showcasing artists such as Phil Frost, Thomas Campbell, Mike Mills, Dave Aaron, and Mark Gonzales.

As client directed innovation becomes harder to come by, the self-directed approach of Subliminal and Shepard Fairey is more important than every to maintaining innovation among creatives. Why wait for a patron to use your inherent skills.

Shepard and Amanda Fairey continued to host and curate exhibitions that featured artists such as Ryan McGinness, HunterGatherer, David Ellis, Doze Green, Aesthetic Apparatus, Space Invader, Jim Houser and Andrew Jeffery Wright. In 2003, the Subliminal Projects gallery was officially opened in the Los Angeles offices of Studio Number One. The scope of the gallery remained true to its roots while embracing new forms of graphic art, illustration, photography and time-based media.

Subliminal is now located in the historic Los Angeles neighborhood of Echo Park, Subliminal Projects continues to offer a platform for artistic exploration and innovation. The 2008 schedule is on their website and includes art exhibitions by established and emerging artists, as well as a lecture series, workshops and artist publications.

The letter forms are a collaboration between Subliminal and Delaware-based House Industries.

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