Miriello Grafico

BARRIO LOGAN DESCUBIERTO is a visual celebration of the working waterfront Hispanic neighborhood in San Diego, called Barrio Logan. The 88 page book is a graphic expose of the visual richness and unique creative energy of the community, featuring details of murals, typography,  sign painters, activists art and general community visual richness.
The book is designed by the team here at MG, led by Lauren English, many who have been active in the promotion and celebration of the community and it’s passionate and active creative members. The book contains a listing our neighborhood discoveries of cool, including artists, restaurants, activists, cafes, place we as designers have discovered and wanted to turn others onto.

While many work so feverishly to be wealthy, then build a fence around the property and never come in contact with the real world, the Barrio stands for the opposite. It’s a place where people share their feelings, their color, and eccentricities. The pathway to riches very much depends on how you define the riches. – RM

Preview the complete book at  http://www.miriellografico.com/mg/barriobook/. The book is available from that link for about $68.  That’s the publishers price, but they do a decent job. (We’ll even customize it with tipped-in found objects from the streets if you want to bring it in.)

Viva mejor.

Spread sample from Magcloud publications W25 magazine and Mankind mag.

After finishing our BLURB book on Barrio Logan a few months, tracking self-publishing has been on my radar. While  “vanity press” was once the last resort for struggling writers, it seems like it could become the new “test ground” for print publishers. With the publishing model under financial strain (what other business model allows retailers to send back their unsold units for refund and destruction) they can now cherry pick the selected “draft” publications with the potential for a more mass distribution, without having to pre-fund traditional royalties, production costs, etc.

My friend Troy Viss just sent me to Magcloud.com ,  an on-line self-publishing magazine site. I just ordered a sample copy of a cool design form the Philippines. If the quality is decent we’ll  experiment with the model. At .20 a pages it’s affordable and a new tool that when matched with quality creative can help move opinion and spawn ideas. All part of the “Creativity is the New Currency” mantra we’re chanting here at MG.- Ron

The images above are pages from a few Magcloud magazines.

If a picture is worth a thousand words than a logo must be worth a few hundred thousand then, no? We just finished a little book called A Logo is Not a Brand that features a host of Miriello Grafico logos. And it shows how a logo functions like the front cover of a book, a set-up for all that’s to come, while the brand is the full story inside the book. It seems to help the confused and brand-forlorned.

The little 44 page book that could is available on mighty blurb.com.