January 15, 2009
A Logo is Not a Brand – (so what is it then?)
If a picture is worth a thousand words than a logo must be worth a few hundred thousand then, no? We just finished a little book called A Logo is Not a Brand that features a host of Miriello Grafico logos. And it shows how a logo functions like the front cover of a book, a set-up for all that’s to come, while the brand is the full story inside the book. It seems to help the confused and brand-forlorned.
The little 44 page book that could is available on mighty blurb.com.