The Linnie Cooper Foundation has awarded Victor Laruccia/ San Diego Italian Film Festival and Miriello Grafico a grant to create a video that communicates with kids about the food choices they make.
It’s finally entering our social consciousness that kids are disconnected from the “where and why” of food. The SlowFood movement has started to bring Carlo Petrini’s SlowFood thinking to the foodies of the US. But more than a trend for hipster adults, the awareness for kids is really where it’s at. How might we help them to make better smarter food choices- when they are surrounded by the mega-corporation marketing of hi-cal, low-qual consumption.
Miriello Grafico is teaming up with film director Jeffrey Lamont Brown of Tallgrass Pictures and writer Jennifer de Poyen to produce and direct a film-short geared towards middle to high school age kids. The intent is for the film to address this topic in a way they can relate to, that makes smart-eating THE thing to. The project title is “Contraband”, which tells you a bit about the approach.
The distribution will be broad and viral in scope, and will serve as a public service announcement before film festival screenings. Come May 21, the film will premier at CINECUCINA, the SDIFF+SlowFood Urban event. It will then be shown at the 2010 San Diego Italian Film Festival events. It will be available on-line for showing at all public and private schools.
Those interested in testing for parts in the film (ages 13 – 16) email to: casting@jeffreybrown.com
Thanks for your forward-thinking and underwriting Linnie Cooper Foundation! -RM