Miriello Grafico

It can be refreshing when a business is flat-out honest about it’s limitations and what it can and can’t do well. Especially when being frank and honest helps make that business wildly successful when most everyone else around them is floundering or bankrupt.

Michael O’Leary President of RyanAir, the European low price air carrier, doesn’t hold back or play nice with his customers, quite the contrary actually. He has made a brand personality out of delivering on the bare minimum people want from air travel; cheap, on-time and no lost luggage. Expect to get lip or up-charged for just about anything else you ask for, including using their in-air bathroom.

Here’s a complete article from the New York Times on what makes the RyanAir brand tick. And it’s not their customer service, attention to detail, or added value. It’s their no frills, bare minimum basics at a cheap price that seem to be the mantra of the current economy. Stay tuned.