l1040807.jpgl1040831.jpgcrol.jpg

Scheduling a major party on the first day of the stock market’s downturn and the Vice Presidential debates might seem like its own form of social-suicide. Instead, the opening party of The Logan building was exactly what the masses needed. A place to meet, share, commune and understand that we are all in this together. And quite possibly, the innovation and problem-solving skills of the creative community may be more essential to the national dialogue than ever.

Ron Miriello toasted the crowd, “Our shared abilities of creativity and collaboration are fast becoming a new and important currency-type. As the financial markets waver and the myopic drive for individual wealth is paused, there’s an opportunity for the creative mindset and their unique abilities of invention, collaboration and informed risk-taking. The unique abilities of the people in this room are needed at a time like this.”

The celebration brought over 300 designers, architects, politicos, writers, artists and business people together to enjoy an evening in the creative beachhead neighborhood of Barrio Logan. The hosts – Miriello Grafico and LJG Partners – invited friends, clients and community members to a celebration – and celebrate they did. The Barrio restaurant, The Guild, managed the food and Temecula Valley ConVis organized the wines, all offerings from Temecula Valley. The Barrio Logan spokesperson Rachael Ortiz, arts tagger Crol, and the Mariachi Juvenil helped first-time visitors better understand the rich culture and history of the neighborhood. San Diego architects were plentiful, including the designer of The Logan, Jonathan Segal, who created a space where people obviously love to linger, share and invent.

Watch the party video on YouTube created by Jeff Durkin.                                                                        Find incriminating party pictures on Flickr.



Leave a Reply