Miriello Grafico - News

Miriello Grafico featured in Package Design Workbook

admin — Tue, 21 Oct 2008 21:15:45 +0000

Consumer packaging designed by Miriello Grafico for the Mondo Mint™ audio product has been selected as a featured entry in Package Design Workbook, the latest addition to Rockport Publishing’s Workbook series. Written by branding and packaging authority Steven DuPuis along with John Silva, the book takes a comprehensive look at the challenges that face packaging creation – from package format to design decisions to on-the-shelf considerations. Purchase the book through Amazon by clicking here.

Diverse industries seeking identity design from Miriello Grafico

admin — Tue, 30 Sep 2008 16:30:16 +0000

MG has recently completed new corporate identities for a wide range of companies that share one thing in common – the need for a design firm with an innate ability to express what’s unique about their particular brand. Identity initiatives for Essential Discovery legal staffing, Red Velvet Wine Bar, Nulogx freight technology and Royal Retreats international real estate were recently concluded and can be viewed by clicking through the imagery accompanying this story.

MG setting new standard for educational catalog design

admin — Mon, 29 Sep 2008 15:51:23 +0000

The Gemological Institute of America (GIA) is looking to Miriello Grafico to synthesize significant strategic planning and market research into a new approach to educational catalog design. While the online presence of educational institutions continues to gain in importance, the value of their printed marketing pieces remain a key component for recruitment. MG has been tapped to develop an 82-page catalog that serves as both an informational piece about the jewelry industry as well as an influential recruitment tool for GIA’s leading school of gemology. Development is underway with completion scheduled for December 2008.

Miriello Grafico launches new web presence for PCG Asset Management

admin — Fri, 26 Sep 2008 16:55:04 +0000

A leading company in private equity investments, PCG Asset Management looked to Miriello Grafico to design a new web site indicative of the professional, strategic approach they bring to their clients. After collaborative planning and in-depth MG creative execution, www.pcgam.com is now live – an extension of pcgfunds.com, a portal site also developed by MG earlier in 2008.

MG synergizes AllHeart and Jasco brands

admin — Thu, 18 Sep 2008 22:07:15 +0000

Two popular brands in the medical apparel industry – AllHeart and Jasco – are aligning their marketing through implementation of new brand identities and graphic standards developed by MG. Creative development was guided by extensive customer research and a desire to harmonize the two brands that now fall under common ownership. New positioning strategies and messaging developed by MG partner, Innoveda Marketing, served as the strategic foundation for MG’s creative efforts. The new graphic standards encompassed MG’s design recommendations for the web and both brands have launched refreshed web sites at Allheart.com and Jascouniform.com.

Temecula Valley Convention and Visitors Bureau unveils new brand developed by MG

admin — Tue, 16 Sep 2008 23:45:34 +0000

Temecula Valley’s growing travel and tourism sector was further strengthened today as a new brand for the region was introduced by the Temecula Valley Convention and Visitors Bureau (CVB) and MG. “Southern California Wine Country” debuted to several hundred Temecula Valley businesses and local media at the Temecula Valley Community Theatre. Intended to unify and promote the diverse offerings of the region, the new brand was a result of a year-long initiative by the CVB and MG that included strategic brand positioning, creation of a new identity and development of comprehensive writing and graphic standards. “Temecula Valley is a unique destination that offers a wine country setting in a Southern California locale. Our creative development was inspired not only by the richness surrounding winemaking, but by the relaxed attitude and sunny weather of Temecula Valley,” said Tracy Meiners, Art Director at MG. The CVB plans to rollout the brand over the next few months assisted by a 66-page Branding Guide developed by MG.

Ron Miriello to Receive National AIGA Fellow Award

admin — Wed, 27 Aug 2008 19:53:38 +0000

Now that the phone call has been verified to not be a prank, it’s official – Ron Miriello will be in New York City on September 18 to receive an AIGA Fellow award.

The Fellow award program is a means of recognizing mature designers who have made a significant contribution to raising the standards of excellence in practice and conduct within their local or regional design community as well as in their local AIGA chapter. The areas of education, writing, leadership and reputation, as well as the practice of design are given equal consideration. The San Diego AIGA nominated Ron for his three decades of contributions to the Southern California design community.

The fifth annual Design Legends Gala will be held at Pier Sixty at Chelsea Piers on September 18. Also attending will be Ron’s wife Marlane and his son Ben, now attending Sarah Lawrence College in New York. Also receiving a Fellow award from San Diego is MaeLin Levin from Visual Asylum.

Miriello Grafico leads re-branding of growing SM&A consultancy

admin — Fri, 25 Jul 2008 17:52:29 +0000

Miriello Grafico (MG) is providing comprehensive branding services for SM&A, a Newport Beach-based consultancy specializing in proposal development and project management for clients in Aerospace/Defense and other large-scale industries. To reflect a new brand positioning and strategic business plan, MG will spearhead corporate naming, identity design and brand standards development. “We’re excited about the opportunity to couple our creative development with SM&A’s sophisticated business and marketing plans. It will allow the new vision of SM&A to really shine,” said Ron Miriello, President of MG.

The consultancy’s new brand is scheduled to launch in late Summer 2008.

Miriello Grafico and LJG Partners plan collaboration as co-tenants of The Logan

admin — Tue, 01 Jul 2008 23:56:51 +0000

Strategic Alliance Results From Shared Vision for Barrio Logan

Miriello Grafico (MG), a San Diego branding and graphic communications firm and LJG Partners (LJG), an interactive marketing firm, have formed a strategic alliance to better serve clients by aligning MG’s branding leadership with LJG’s online implementation to provide a true integrated branding service.

Fueling the alliance is LJG’s recent move into The Logan, an office building in Barrio Logan designed by Jonathan Segal and renovated by MG in 2007. What was once a marine supply warehouse in a forgotten downtown neighborhood is quickly becoming the new creative center in an area undergoing widespread renewal. “LJG sees what we see in the neighborhood – a solid and rich community culture and history, easy access and a growing group of risk-taking pioneers who are committed to leading by example,” said Ron Miriello.

The creative collaboration allows two forward-thinking firms the ability to provide more integrated solutions. “Brand development is Miriello Grafico’s core competency; executing the brand online is where LJG thrives – there are natural synergies for business development as corporate internal marketing departments shrink and our clients need assistance in both creating and executing their brand initiatives,” said John Greer, President of LJG.

Miriello Grafico launches portal site for Pacific Corporate Group

admin — Tue, 24 Jun 2008 21:15:15 +0000

Pacific Corporate Group (PCG), a leading private equity investment services company, has launched a new web site to promote its operating subsidiaries. Designed and programmed by MG, the site gives an overview of the company’s core competencies and serves to distinguish each subsidiary, driving customers to the individual web sites of those subsidiaries. “PCG was seeking a more sophisticated, high-level presentation of their business units. They understand the importance and value of delivering an online experience that reflects the same personal connections they make with their customers,” said Ron Miriello, MG’s President. View the new portal site at http://www.pcgfunds.com/index.html

MG’s design of a new subsidiary site for PCG Asset Management is the next step in delivering an enhanced online customer experience. The Asset Management redesign is due to launch later this summer.