Miriello Grafico - News

Aki Martin Joins MG from MOPA

admin — Tue, 23 Feb 2010 21:54:05 +0000

Considering her creative talent, adept management skills and outgoing persona, it feels natural for us to welcome Aki Martin to the MG family. Martin will serve a dual role as designer and project manager, applying her combined right-brain/left-brain thinking she honed as the Marketing & Communications Manager at the Museum of Photographic Arts (MOPA). “Aki brings an intelligence and business focus to everything she does. We feel she’s a perfect fit and we’re excited to introduce her to our expanding client roster,” stated Ron Miriello.

MG launches Smarter Foods website as product debut nears

admin — Wed, 03 Feb 2010 23:34:22 +0000

Making foods people love better for them is the mission of Smarter Foods. Their debut line of pasta products for the health conscious, on-the-go consumer is almost ready to be served. As an appetizer, smarterfoods.com is now live – designed by MG and programmed by MG’s interactive partner, Alonso Creative. The site’s design was a natural extension of the brand development work completed by MG earlier this year including naming, logo development, photography, packaging and print collateral. Learn more about this father-son company and how they are harnessing the power of food technology for some tasty results by visiting smarterfoods.com.

San Diego CVB looks to Miriello Grafico for Direct Marketing Creativity

admin — Fri, 22 Jan 2010 18:38:29 +0000

Meeting planners nationwide can expect to hear from the San Diego Convention and Visitors Bureau in 2010. The San Diego CVB is launching a multi-channel direct marketing campaign intended to entice planners to book their corporate meetings in San Diego (not always a tough sell, but in the current economic climate…). The CVB tapped the creativity of MG to shape, write and design a tiered, promotional DM campaign to garner meeting planners’ attention and drive hotel bookings. MG delivered a multi-panel print piece with a unique pull tab feature to highlight San Diego’s offerings, a phase 2 reminder piece and a customizable email marketing campaign. Learn more about the “Have it All” Meeting promotion and sweepstakes at sandiego.org/meetings

MG running Tri-City Medical Center Carlsbad Marathon (well, sort of).

admin — Fri, 13 Nov 2009 16:44:35 +0000

MG’s hospital client, Tri-City Medical Center, has announced an exclusive two-year sponsorship agreement with the popular Carlsbad Marathon and Half-Marathon in Southern California. Tri-City is looking to Miriello Grafico for a comprehensive public relations and community outreach program – with the race sponsorship serving as a compelling example of Tri-City’s commitment to the health and well-being of its North County service area. MG is creating a wellness-themed Tri-City exhibit for the race’s health expo weekend, designing a variety of race-related materials, and executing a call-for-entries contest and public relations campaign with PR partner, NST. Contest winners will receive training for the half-marathon, a free race entry, and a free membership to Tri-City’s new state-of-the-art Wellness Center facility. To learn more or to enter the contest, visit tricitywellness.com/marathon

MG blends branding and technology for new PLNU website

admin — Fri, 18 Sep 2009 21:50:14 +0000

After recently completing the full rebranding of Point Loma Nazarene University (PLNU), it was a natural fit to have Miriello Grafico lead PLNU through an evolution of their website. Creating a user experience that represents and reinforces the new brand strategy means a purposeful combination of visual appeal and functionality. MG is implementing and customizing a leading open-source content management system to create a site with the functionality, flexibility and social networking opportunities the university needs to fully define itself.

“PLNU prepares students with a unique forward-thinking perspective that truly aligns with the dynamic nature of the web, ” says Matthew Bachmann, VP of Miriello Grafico. “We’re excited about the opportunity to capture these synergies in a new site that celebrates the PLNU experience.”

MG has tapped AlonsoCreative’s design and technology experts to fulfill key roles on MG’s site development team. The site is planned to complete in early 2010.

Miriello Grafico takes on leading role in San Diego Italian Film Festival

admin — Tue, 08 Sep 2009 21:47:29 +0000

Miriello Grafico is the marketing engine for the “little film festival that could.” The San Diego Italian Film FestivalE (SDIFF) received a complete branding and marketing makeover by MG for its upcoming 2009 season.

Working in collaboration with invited Milano designer Chiara Occhipinti, Miriello and Occhipinti are respositioning the festival for local and international audiences.

“Films are a unique way to experience real Italy, from afar,” says Ron Miriello. “To connect with the huge audience in love with what Italy represents to America: style, quality, emotion, devotion to the heart. Italy in turn, looks to the U.S. as a place of opportunity, reinvention and personal expression. These two countries are constantly learning from each other.” MG is currently helping SDIFF establish a film festival in Radicondoli, Italy, premiering Italian-American films to Italians. The 2010 inaugural Italy FestivalE will probably be full of San Diegans!

The 2009 San Diego Film FestivalE runs from October 15 to November 7. Visit the newly designed website at: http://www.sandiegoitalianfilmfestival.com/films.html

The Logan Selected Top 40 Creative Interiors by This Ain’t No Disco

admin — Thu, 03 Sep 2009 21:45:46 +0000

This Ain’t No Disco.com is a wildly popular website that features the top creative work environments from around the world. Miriello Grafico’s The Logan buiding was one of the first offices featured on the site and generated a huge amount of site traffic. So when Ian McCallam, the brains behind the Australia-based site, invited MG to be one of 40 firms in their first HarperCollins book on the same subject, the answer was easy.

Miriello joins the company of world leaders in the book like Naked Communciations, Digital Eskimo, Ground Zero, Bloom Project, Fahrenheit 212, Massive Music, PostPanic, Nothing (Amsterdam), TAXI and Burnkit.

The first 10,000 copies of Ain’t No Disco – Where We Work are scheduled to be in stores in Spring 2010.

Miriello installs first of Tri-City Medical Center site graphics

admin — Thu, 20 Aug 2009 00:57:46 +0000

The installation of 40 colorful, exterior light pole banners designed by Miriello Grafico are bringing new life to the Tri-City Medical Center campus in Vista, CA. The regional medical center is going through a renovation and re-invigoration of spirit and purpose, lead by MG. “The more you know, the more you’re impressed by Tri-City. Our job is to help get the true story of the Center out to more people. These banners are a small, colorful start,” says Ron Miriello, Creative Director of Miriello Grafico.

“Tri-City Medical is known as a place of great care and neighborhood hospitality. It seemed only natural to celebrate the ‘caring hands’ of the hospital’s longstanding logo in a more visual manner,” said MG’s Account Director and VP Matt Bachmann. Art Director Tracy Meiners has lead the creative effort of incorporating caring hands photography into Tri-City’s marketing and outreach materials as part of a focused re-branding initiative.

Miriello reviews San Francisco’s AAU 2009 Spring Design Show

admin — Wed, 10 Jun 2009 20:48:47 +0000

Spending a few days in San Francisco and seeing the latest of what The Art Academy University (AAU) graduates have to offer makes for a pretty good “design weekend.” Mary Scott, Director of the AAU Graphic Design Department, had her graduating students ready to be reviewed by a cross section of designers and art directors from around the country. Ron Miriello and Chiara Occhipinti, MG’s visiting Italian resident designer, attended from Miriello Grafico.

“In a marketplace where creativity and inventiveness are king, I was impressed by the strategic thinking and the level of creative execution. I left feeling good about where the profession may be headed!” exclaimed Ron.

PLNU selects Miriello Grafico for University branding initiative

admin — Fri, 01 May 2009 20:50:28 +0000

Point Loma Nazarene University (PLNU) has selected Miriello Grafico to brand the liberal arts university based on their recently completed strategy and positioning research. MG will define and systemize a visual presentation for the brand based both on the positioning work and resulting tagline, Forward. A detailed brand standards guide will document usage parameters for the new look and feel including layout recommendations, photography direction, typography, color and messaging rules. The new brand standards will address multiple key audiences for the university and be applied to a variety of communications targeting undergraduates, graduate students and alumni.