Miriello Grafico - News

Ron Miriello Receives 2012 Lifetime Achievement Award

admin — Thu, 08 Mar 2012 22:14:35 +0000

Each year the San Diego Ad Club selects one person to receive the Paula E. Sullivan Outstanding Achievement Award. The award is presented to individuals who have continually demonstrated their active involvement and dedication to the San Diego advertising and graphic design community and share their accomplishments and inspiration with the community. The award evolved as well into honoring an individual with the Paula E. Sullivan Outstanding Achievement Award.

Ron accepted the award and spoke before the 2012 Addys creative awards winners were announced at Club Anthology in downtown San Diego earlier this month.

The Paula E. Sullivan Award is a tribute to a beloved woman who worked diligently to foster the San Diego creative community for several decades.

Helping transit function better in California

admin — Thu, 08 Dec 2011 20:07:34 +0000

The California Transit Association, based in Sacramento, helps all of us with the work they do to bring transit issues to the forefront in the state of California. As the issue of good functional mass transit becomes more important than ever in the current environment, Miriello Grafico/Traina Design have been selected to assist the California Transit Association to improving their communications and the impact of the brand wherever it lives. “The work starts with our branding strategy process which will then inform all the communications and creative development to be done as well. It’s a great project, one we can all get behind – since it makes for a better community, and state overall,” says Ron Miriello, Principal of Miriello Grafico.

Soncell North America selects MG as strategic design partner

admin — Mon, 18 Jul 2011 20:53:36 +0000

A global leader in product manufacturing and vehicle upfitting for the Public Safety industry, Soncell North America represents the recent merger of six leading, security-focused companies now headquartered in San Diego under the Soncell NA name.

Soncell NA has tapped MG to provide design leadership and brand integration by assimilating the diverse offerings of the company under one umbrella. Soncell CEO Brian Brown and his marketing team concluded their search for a goals-focused, strategic branding partner early this summer with the selection of MG.

“The accelerated growth and international reach of Soncell makes this an exciting branding and design opportunity for MG. Their marketing team is extremely knowledgeable and future-focused. We are already finding the process rewarding,” states Matthew Bachmann, Vice President of Miriello Grafico.

Miriello Grafico helps TaylorMade-adidas Design Group Shape a Culture of Design

admin — Wed, 15 Jun 2011 18:35:36 +0000

What does it mean to have a “corporate culture of design”? And how do you maintain it over time. As they dominate the golf market, TaylorMade-adidas took a get-away break to celebrate the role of design in their success and more importantly, to ensure it remains a permanent part of the corporate culture. Miriello Grafico coordinated and led the three-day “Design Camp” held in Santa Monica. Guest speakers and co-presenters included automobile designer Chip Foose and former Disney executive David Goodman. Ron Miriello served as a speaker and design mentor for the Camp.

Touch screen technology striking a chord

admin — Mon, 18 Apr 2011 22:45:07 +0000

The recent touch screen interactive display created for Ron Miriello’s 100 Worlds Project has created quite a buzz among attendees. “We need this in our auto showrooms” and “This is the future of our tradeshow strategy” were just two of the many comments we overheard during the exhibition.

Clients, partners and friends are seeing what’s possible when design and technology are seamlessly integrated. And they are asking how MG can create one for them. User-controlled experiences like the touch screen acknowledge the intelligence of the audience and “let them drive” their interaction with the brand. It’s a new platform for strategic design, and one that MG is energized about. The 100WP touch screen was programmed by interactive firm LJG Partners and includes a behind-the-scenes look at Ron Miriello’s creative process including video segments on all 50 globes.

European BioTech partners with MG to enter US market

admin — Fri, 15 Apr 2011 21:02:58 +0000

Italy-based PTM Consulting has engaged Miriello Grafico for branding leadership in preparation of launching their biotech diagnostics consulting services in the U.S. Miriello Grafico will help PTM define and express what makes the company unique and relevant to the American market. PTM is looking to MG to roll out the company’s new brand with a variety of communications. Founded in 2002, PTM has significant experience in R&D, manufacturing and risk management for companies in life sciences and related fields. Ron Miriello, President and Creative Director of MG, will be on-site at PTM’s headquarters near Parma, Italy in April to kick-off the strategy phase of work.

MG preps GIA retrospective for installation

admin — Wed, 13 Apr 2011 00:40:14 +0000

The GIA headquarters in Carlsbad, California is the destination for MG’s latest environment transformation. MG will be installing 8’ tall by 15’ wide lobby graphics showcasing GIA’s history and leadership in gemology education. The design will be fabricated using wall vinyl, acrylic plex panels and laser-cut dimensional plaskolite plex material. The design’s structure and assembly plan were custom created for the Carlsbad installation with the expectation that replicated sets will soon follow for GIA locations worldwide.

MG launches 100 Worlds Project Website

admin — Thu, 17 Feb 2011 18:39:29 +0000

At Miriello Grafico, we consistently challenge ourselves to take on unconventional projects and initiatives, to think outside of a normal branding firm’s box, and push the envelope of brand expression. When Creative Director Ron Miriello embarked on his passion project called the “100 Worlds Project”, we saw it as an opportunity to do something new – to reinvent how a traditional art exhibition can be planned, promoted and branded, and invite our clients to experience innovation in a new way.

MG has launched www.100worldsproject.com, designed and published a book, and are collaborating with LJG Partners on an interactive touch-screen display, which will be on display at the show.

We invited other partners to promote the exhibition, like PR superstars BayBird Inc., who cooked up some great buzz with editorial endorsements from local and regional publications.

The exhibition opens at JETT Gallery in Little Italy on February 18, and the reception will surely be a party to remember. The show runs through March 26, 2011.

HSMAI honors Miriello Grafico with Silver and Bronze Adrian Award

admin — Mon, 14 Feb 2011 19:12:10 +0000

Miriello Grafico was recently honored with the prestigious Adrian Awards by HSMAI (Hospitality Sales and Marketing Association International) for work developed for the San Diego Convention & Visitors Bureau. MG won a Silver Award for the 2010 Group Meetings “Have it All” advertising campaign, and a Bronze Award for the “Have it All” Direct Mail piece.

The HSMAI Adrian Awards Gala took place on Jan. 31 in New York. Out of 1,000 entries from around the globe, submissions were judged by expert hospitality, travel, tourism and media professionals. The Adrian Awards is the world’s largest advertising, digital marketing and public relations competition for the travel and tourism industry.

MG makes a splash in Las Vegas

admin — Tue, 25 Jan 2011 00:00:03 +0000

The ballroom of the MGM Grand in Las Vegas came alive last week as MG’s short film on doing business in San Diego played for 2,000 influential meeting planners at the Professional Convention Management Association (PCMA) annual meeting. The destination film, produced by MG and directed by MG partner Tallgrass Pictures, thematically delivers on strategic positioning work completed earlier this year by MG on behalf of the San Diego Convention Center, San Diego Convention and Visitors Bureau and Port Authority.

The film follows five business travelers who come to San Diego and experience the city’s unique “vibe” that leads to inspiration and innovation. Its debut showing at PCMA 2011 served as the San Diego / Where Ideas Emerge campaign launch, intended to promote the destination as ideal for generating breakthrough ideas and moving business forward.
Watch the video at MG’s YouTube channel.