Miriello Grafico - News

MG readies Suturenetics for medical device debut

admin — Mon, 26 Jul 2010 22:46:33 +0000

A breakthrough medical device that combines two traditional suturing instruments into one is set to launch later in the year, while the corporate brand developed by Miriello Grafico is now market-ready. MG is creating a go-to-market brand for Suturenetics, including corporate identity, brand messaging and graphic standards to guide the brand’s image and communication strategy. The brand is representative of both new technology and time-honored traditional suturing techniques to target surgeons looking for faster, safer ways of performing their craft with the maximum of control. The brand’s website is in the planning stages at MG and will further extend the brand platform established to date.

Spotlight shines on advertising developed by MG

admin — Thu, 06 May 2010 21:21:09 +0000

MG has been recognized by two national advertising award competitions – the 27th annual Healthcare Advertising Awards and the 2010 Aster Awards – for recent advertising creative developed for Tri-City Medical Center. Both the “Grateful Patients” advertising campaign and the Tri-City Medical Center Carlsbad Marathon advertising collateral were recognized by the Healthcare Advertising Awards (HAA) for their creativity, message effectiveness, and overall impact. With over 4,000 entries, the HAA is the oldest, largest and most widely respected healthcare advertising awards competition in the country. The “Grateful Patients” advertising campaign also received a Bronze in the 2010 Aster Awards which recognizes excellence in medical marketing. The award-winning campaigns are part of an ongoing, comprehensive marketing and advertising effort for Tri-City Medical Center implemented by MG in collaboration with the hospital’s Public Affairs & Marketing Department.

BioAtla selects Miriello Grafico to define strategy, branding and web development

admin — Tue, 13 Apr 2010 20:39:53 +0000

As a leading biological services company specializing in next gen protein and antibody development, BioAtla needed a design firm that could shape intelligent brand strategy without being intimidated by the scientific subject matter. MG was a perfect fit. With our recent development of a brand messaging map and positioning tagline for them (plus a refreshed corporate identity, shown here), MG’s brain is buzzing with science. Fully human antibody generation services? Check. Pharmacokinetic optimization in order? Yes. Global intellectual property expertise? Covered. We’re keeping our lab coats on as we now dive into web copy development and site design. The new bioatla.com launches later this summer.

Aki Martin Joins MG from MOPA

admin — Tue, 23 Feb 2010 21:54:05 +0000

Considering her creative talent, adept management skills and outgoing persona, it feels natural for us to welcome Aki Martin to the MG family. Martin will serve a dual role as designer and project manager, applying her combined right-brain/left-brain thinking she honed as the Marketing & Communications Manager at the Museum of Photographic Arts (MOPA). “Aki brings an intelligence and business focus to everything she does. We feel she’s a perfect fit and we’re excited to introduce her to our expanding client roster,” stated Ron Miriello.

MG launches Smarter Foods website as product debut nears

admin — Wed, 03 Feb 2010 23:34:22 +0000

Making foods people love better for them is the mission of Smarter Foods. Their debut line of pasta products for the health conscious, on-the-go consumer is almost ready to be served. As an appetizer, smarterfoods.com is now live – designed by MG and programmed by MG’s interactive partner, Alonso Creative. The site’s design was a natural extension of the brand development work completed by MG earlier this year including naming, logo development, photography, packaging and print collateral. Learn more about this father-son company and how they are harnessing the power of food technology for some tasty results by visiting smarterfoods.com.

San Diego CVB looks to Miriello Grafico for Direct Marketing Creativity

admin — Fri, 22 Jan 2010 18:38:29 +0000

Meeting planners nationwide can expect to hear from the San Diego Convention and Visitors Bureau in 2010. The San Diego CVB is launching a multi-channel direct marketing campaign intended to entice planners to book their corporate meetings in San Diego (not always a tough sell, but in the current economic climate…). The CVB tapped the creativity of MG to shape, write and design a tiered, promotional DM campaign to garner meeting planners’ attention and drive hotel bookings. MG delivered a multi-panel print piece with a unique pull tab feature to highlight San Diego’s offerings, a phase 2 reminder piece and a customizable email marketing campaign. Learn more about the “Have it All” Meeting promotion and sweepstakes at sandiego.org/meetings

MG running Tri-City Medical Center Carlsbad Marathon (well, sort of).

admin — Fri, 13 Nov 2009 16:44:35 +0000

MG’s hospital client, Tri-City Medical Center, has announced an exclusive two-year sponsorship agreement with the popular Carlsbad Marathon and Half-Marathon in Southern California. Tri-City is looking to Miriello Grafico for a comprehensive public relations and community outreach program – with the race sponsorship serving as a compelling example of Tri-City’s commitment to the health and well-being of its North County service area. MG is creating a wellness-themed Tri-City exhibit for the race’s health expo weekend, designing a variety of race-related materials, and executing a call-for-entries contest and public relations campaign with PR partner, NST. Contest winners will receive training for the half-marathon, a free race entry, and a free membership to Tri-City’s new state-of-the-art Wellness Center facility. To learn more or to enter the contest, visit tricitywellness.com/marathon

MG blends branding and technology for new PLNU website

admin — Fri, 18 Sep 2009 21:50:14 +0000

After recently completing the full rebranding of Point Loma Nazarene University (PLNU), it was a natural fit to have Miriello Grafico lead PLNU through an evolution of their website. Creating a user experience that represents and reinforces the new brand strategy means a purposeful combination of visual appeal and functionality. MG is implementing and customizing a leading open-source content management system to create a site with the functionality, flexibility and social networking opportunities the university needs to fully define itself.

“PLNU prepares students with a unique forward-thinking perspective that truly aligns with the dynamic nature of the web, ” says Matthew Bachmann, VP of Miriello Grafico. “We’re excited about the opportunity to capture these synergies in a new site that celebrates the PLNU experience.”

MG has tapped AlonsoCreative’s design and technology experts to fulfill key roles on MG’s site development team. The site is planned to complete in early 2010.

Miriello Grafico takes on leading role in San Diego Italian Film Festival

admin — Tue, 08 Sep 2009 21:47:29 +0000

Miriello Grafico is the marketing engine for the “little film festival that could.” The San Diego Italian Film FestivalE (SDIFF) received a complete branding and marketing makeover by MG for its upcoming 2009 season.

Working in collaboration with invited Milano designer Chiara Occhipinti, Miriello and Occhipinti are respositioning the festival for local and international audiences.

“Films are a unique way to experience real Italy, from afar,” says Ron Miriello. “To connect with the huge audience in love with what Italy represents to America: style, quality, emotion, devotion to the heart. Italy in turn, looks to the U.S. as a place of opportunity, reinvention and personal expression. These two countries are constantly learning from each other.” MG is currently helping SDIFF establish a film festival in Radicondoli, Italy, premiering Italian-American films to Italians. The 2010 inaugural Italy FestivalE will probably be full of San Diegans!

The 2009 San Diego Film FestivalE runs from October 15 to November 7. Visit the newly designed website at: http://www.sandiegoitalianfilmfestival.com/films.html

The Logan Selected Top 40 Creative Interiors by This Ain’t No Disco

admin — Thu, 03 Sep 2009 21:45:46 +0000

This Ain’t No Disco.com is a wildly popular website that features the top creative work environments from around the world. Miriello Grafico’s The Logan buiding was one of the first offices featured on the site and generated a huge amount of site traffic. So when Ian McCallam, the brains behind the Australia-based site, invited MG to be one of 40 firms in their first HarperCollins book on the same subject, the answer was easy.

Miriello joins the company of world leaders in the book like Naked Communciations, Digital Eskimo, Ground Zero, Bloom Project, Fahrenheit 212, Massive Music, PostPanic, Nothing (Amsterdam), TAXI and Burnkit.

The first 10,000 copies of Ain’t No Disco – Where We Work are scheduled to be in stores in Spring 2010.