Miriello Grafico

What does it mean to have a “corporate culture of design”? And how do you maintain it over time. As they dominate the golf market, TaylorMade-adidas took a get-away break to celebrate the role of design in their success and more importantly, to ensure it remains a permanent part of the corporate culture. Miriello Grafico coordinated and led the three-day “Design Camp” held in Santa Monica. Guest speakers and co-presenters included automobile designer Chip Foose and former Disney executive David Goodman. Ron Miriello served as a speaker and design mentor for the Camp.