Miriello Grafico

Point Loma Nazarene University (PLNU) has selected Miriello Grafico to brand the liberal arts university based on their recently completed strategy and positioning research. MG will define and systemize a visual presentation for the brand based both on the positioning work and resulting tagline, Forward. A detailed brand standards guide will document usage parameters for the new look and feel including layout recommendations, photography direction, typography, color and messaging rules. The new brand standards will address multiple key audiences for the university and be applied to a variety of communications targeting undergraduates, graduate students and alumni.