Dec 15, 2008
Miriello Grafico to cook up brand for breakthrough pasta line
Saatwic Foods, inventors of a proprietary, FDA-approved method for developing lower carbohydrate versions of traditionally high carb foods, has engaged MG to co-create and launch their debut products. MG will help define the product positioning, marketing strategy, product naming, identity and package design for multiple pasta products. The products offer time-starved consumers a healthier alternative to current microwavable pastas, grocery store ready-made meals and fast food options – without sacrificing taste. Saatwic Foods is lead by D.B. Chawan, a food scientist with 37 years of industry experience and 10 issued pasta-related patents, and his son, Ajay Chawan, a former Ford Motor Company engineer and NASA scientist.
tags: new work