Strategic Alliance Results From Shared Vision for Barrio Logan

Miriello Grafico (MG), a San Diego branding and graphic communications firm and LJG Partners (LJG), an interactive marketing firm, have formed a strategic alliance to better serve clients by aligning MG’s branding leadership with LJG’s online implementation to provide a true integrated branding service.

Fueling the alliance is LJG’s recent move into The Logan, an office building in Barrio Logan designed by Jonathan Segal and renovated by MG in 2007. What was once a marine supply warehouse in a forgotten downtown neighborhood is quickly becoming the new creative center in an area undergoing widespread renewal. “LJG sees what we see in the neighborhood – a solid and rich community culture and history, easy access and a growing group of risk-taking pioneers who are committed to leading by example,” said Ron Miriello.

The creative collaboration allows two forward-thinking firms the ability to provide more integrated solutions. “Brand development is Miriello Grafico’s core competency; executing the brand online is where LJG thrives – there are natural synergies for business development as corporate internal marketing departments shrink and our clients need assistance in both creating and executing their brand initiatives,” said John Greer, President of LJG.