GarrettWade (GW), a leading authority on unique tools for craftsmen, has tapped Miriello Grafico (MG) to enhance the presentation of their monthly product catalogs. The engagement is focused on improving customer response rates through better integration of the GW brand, enhanced catalog organization and more strategic use of product messaging. “A change to one page of a catalog can have a ripple effect that impacts the entire piece. We’re looking at realistic ways to convey GW’s passion for tools while still maintaining a production-friendly process,” said Matthew Bachmann, MG Account Supervisor. MG’s efforts will be implemented to help drive sales during the upcoming holiday season, with key adjustments also rolled out to the GW web site, garrettwade.com.