REALLY GOOD LOGOS EXPLAINED helps clients, designers and students understand what makes a logo succeed or fail by sharing the dialog of four design professionals as they wrestle with the merits of 500+ identities.

We all know that the world isn’t clamoring for another book showcasing cats, Tuscany … or logos. So why publish another logo anthology? Released by Rockport Publishers, REALLY GOOD LOGOS EXPLAINED accomplishes something that most design books do not.

Editor Nancy Heinonen ventures beyond the typical approach of solely focusing on logo aesthetics by inviting four recognized design authorities willing to analyze and share their critiques on 500+ logos openly in print. Basically, to “tell it the way they see it” with the goal of providing frank feedback that will help readers (whether it be students, artists, or clients) become better informed about the importance of design strategy and reasoning.

Four designers; Margo Chase of Los Angeles, Rian Hughes of London, Alex White of Connecticut and Ron Miriello of San Diego, pored over more than 3,000 logo entries and compared their thoughts and reactions. The result is a new book highlighting select logos that work, that don’t work - and most importantly WHY. Visit the MG blog for more on the designers involved.

The book is available at: http://www.amazon.com/Really-Good-Logos-Explained-Professionals/dp/1592534279