Adidas, a global leader in the sporting goods industry, is gearing up to debut worldwide its latest technologically advanced athletic shoe, which just may change the way core runner’s perform during high-mileage activities. Adidas teamed up with Miriello Grafico to create their launch program by providing conceptual directions and design for retail graphics, point-of-purchase shoe presentations and a mini website. The premier running shoe in the adidas lineup will be available early 2008 and is scheduled for unveiling at top marathon events throughout the world, including Boston, London, Rotterdam and Santiago.