Miriello Grafico (MG) will lead the Temecula Valley Convention and Visitors Bureau (TVCVB) through a strategic positioning initiative this month, the first phase of a comprehensive brand development program to be executed by MG. With the goal of promoting Temecula as a destination, MG will guide the TVCVB through several strategic and creative branding phases, including development of an advertising campaign slated for launch in 2008. “With a favorable climate and an abundance of diverse offerings such as wineries, gaming, golf, and shopping, we are excited about the opportunity to help promote this attractive tourist location,” stated Beth Garcia, General Manager of Miriello Grafico.

To learn more about what the Temecula Valley has to offer, visit temeculacvb.org.